Site Architecture
Dwell Contemporary
Sitemap

Current site inventory documented from dwellcontemporary.com. Status indicators show what exists today versus pages recommended for the redesigned site.

Source
dwellcontemporary.com
Audited
October 2026
Platform
Squarespace (current)
01 -Current Site
Existing Pages

All pages live today at dwellcontemporary.com on Squarespace. Pages are sparse by design -the business runs on referrals and the site functions as a credential check.

Home
dwellcontemporary.com/
Live
Purpose
Brand introduction, tagline "designed to dwell," and service overview.
Key copy
"We Build Experiences" · "A lasting journey" · Yelp badge
Gaps
No phone number or CTA visible above the fold. Hero image not described in alt text.
Images
pp.jpg · img-0321.jpg · img-2644.jpg (project photos, no ALT descriptions)
About Us
dwellcontemporary.com/about-us.html
Live
Purpose
John Koziol's story, 30+ years of experience, family-owned positioning, and origin in Colorado through Wisconsin/Minnesota/Illinois.
Sections
"Our Story" · "From the beginning" · "Where we are now"
Gaps
No team photos or professional headshots. Services listed but no visual hierarchy. No credentials or certifications listed.
Images
logo-dwell_orig.jpg · 20170204-141631-2_orig.jpg · img-0208.jpeg · 20160815-132406-2.jpeg · img-2643_orig.jpg
Wine Cellars
dwellcontemporary.com/wine-cellars.html
Live
Headline
"Wine Cellars & Glass wine walls"
Services
Turnkey install, DIY design/procurement, interior design consulting, custom furniture, HVAC calcs, glazing, racking
Brands
Liquid Systems, Heritage Vine, Kessick, Millesime, Vintage View, Della Marta, Wine Guardian, WhisperKool, CellarPro
Gallery images
15 project photos (img-2562 through img-2955)
Saunas
dwellcontemporary.com/saunas.html
Live
Offerings
Free-standing IR, combination IR/Traditional, custom indoor/outdoor sauna rooms
Brand partner
Helo Saunas -dealer for MN, WI, IL
Gaps
PDF embedded for health benefits but non-renderable in browser. No pricing guidance. No gallery on page.
Images
img-0838, img-2838, img-2839, img-2840, img-2841 (5 project photos)
Cooling
dwellcontemporary.com/cooling.html
Live
Purpose
Wine cooling systems and climate control for cellars. Complimentary BTU calculations offered.
Brands
Wine Guardian, WhisperKool, CellarPro
Note
Listed as a top-level nav page but cooling specs also appear on the Wine Cellars page -consider merging under Wine Cellars in the redesign.
Luxury Wine Cabinets
dwellcontemporary.com/luxury-wine-cabinets.html
Live
Products
Della Marta Collection -high-end freestanding and built-in wine cabinets
Positioning
For clients who want a wine storage solution without a full cellar build. Entry point for smaller projects.
Contact
dwellcontemporary.com/contact.html
Live
Content
"LOCATED IN THE MIDWEST & SERVING THE ENTIRE NATION!" · "Lets Chat" heading
Contact info
Phone: 715.602.9909 · Knapp WI 54749 · Chicago IL 60607 (shipping only)
Form fields
Name, Email, Comment · Yelp review link
Gaps
No hours listed. No email displayed publicly. "Lets Chat" lacks an apostrophe.
Wine and Food Blog
dwellcontemporary.com/wine-and-food-blog.html
Live
Purpose
Editorial content on wine, food, and entertaining. Demonstrates John's personal passion for wine culture.
Note
Low-traffic editorial. Consider whether to maintain, fold into a social feed, or expand as an SEO play in the redesign.
Live page on current site
Proposed new page
Restructured from existing
02 -Proposed Architecture
Redesigned Site

Recommended page structure for the new Dwell Contemporary website. Consolidates Cooling into Wine Cellars, adds a dedicated Process page, and restructures navigation to serve both residential and commercial clients.

Page Nav label URL slug Status Notes
Home Home / Keep Rewrite hero. Add phone number and primary CTA above fold. Restructure service overview.
About About /about Keep Add John's headshot. Separate "Our Values" into scannable bullet section.
Wine Cellars Wine Cellars /wine-cellars Keep Merge Cooling section here. Add project gallery with before/after capability. Add partner brand logos.
Saunas Saunas /saunas Keep Replace PDF health benefits with inline expandable section. Add dedicated gallery. Helo branding.
Luxury Cabinets Wine Cabinets /luxury-wine-cabinets Keep Expand Della Marta content. Add product imagery. Position as entry-level alternative to full cellar.
Our Process Process /our-process New Step-by-step walkthrough: consultation → design → drawings → permitting → build → reveal. Answers the "how does this work?" objection.
Gallery Portfolio /gallery New All project photos consolidated. Filterable by project type (cellar, sauna, cabinet). Before/after slider on key projects.
Contact Contact /contact Keep Add hours and direct email. Fix "Let's Chat" apostrophe. Add schema markup for LocalBusiness.
Blog — /blog Decision needed Keep if SEO strategy includes content marketing. Archive or remove if not -thin content can hurt domain authority.
Total pages: 8 core + 1 optional blog · Current platform: Squarespace · Custom domain: dwellcontemporary.com